Your agency sells time. Admin is eating it.
We build AI agents that do the repetitive work around the tools you already pay for: chasing leads, building quotes, updating records, moving work between teams. Your people get those hours back for clients.
Why hard work isn’t showing up in the numbers
You know your market. You’ve paid for the CRM. Your team works flat out. The results still come in thinner than the effort deserves.
The gap is usually simple: nobody has the bandwidth to run every step, every time. Leads sit overnight. Quotes take a week. The CRM is three weeks behind reality. None of it is anyone’s fault. It’s more repetitive work than a busy team can do reliably.
That’s the work agents are built for. They run every step, every time, and they never get bored.
Real workflows
Custom built for you and your agency
We create agents that use tools you already own, replacing manual human steps. The work flows from one tool to the next by itself.
A form fill becomes a booked meeting without anyone touching it. The lead is enriched, scored against your ICP, routed to nurture or personalised outreach, and — once they reply — handed a booking link and written into the CRM, with a summary dropped in Slack.
Picture the Monday after it goes live.
Every lead that came in over the weekend has been researched, scored and given a draft reply before anyone opens a laptop.
A client asks for a quote at 10am. It's built from live CRM data and in their inbox before lunch. Nobody retyped a line item.
The CRM updated itself after every call and email, so the pipeline number in your Monday meeting is the real number.
Your account managers get a warning about an at-risk client weeks before the renewal conversation, with the reason attached.
Campaign work moves from marketing to sales without the dead week of hand-offs in between.
Nobody’s job changes. Your team does the same work they did last Monday. They just spend the hours on clients and impactful work instead of admin.
Most AI tools write drafts. These do the whole job.
Earlier AI waited for a person to prompt every action. Agentic systems plan and run multi-step work on their own. They break a job into steps, do the steps, check their own output, and adjust when something breaks. You stay in the loop for the judgment calls: pricing, tone, anything client-facing you want eyes on before it goes out.
One saves your team a few minutes of typing. The other takes the whole job off their desk.
What we build
Working systems from day one.
Each one takes over a job that currently eats your team’s hours, and each one pays for itself in a way you can measure.
Quotes and proposals
The agent pulls live data from your CRM, builds the quote, generates the contract, routes it for sign-off and updates the record when it’s done.
Days of back-and-forth becomes an hour.
Lead follow-up
Every enquiry gets researched and scored the moment it lands. Good fits get a drafted first reply and go into the right sequence.
Your team starts the day with qualified conversations already queued.
Client health alerts
Agents watch engagement signals and flag at-risk accounts early, with the context and a suggested next step attached.
You see churn coming so you can take action instead of hearing about it too late.
Handovers between teams
Briefs, assets and lead lists move between marketing, sales and account teams automatically, formatted for wherever they land.
The dead week between departments disappears.
Flow
Here’s a lead triage agent doing its job.
A lead lands from the website form.
The agent looks up the company: size, funding, industry, tech stack.
It scores the lead against your ICP and decides it’s worth a rep’s time.
It drafts a first outreach message using what it found.
It routes the lead to the right sequence and logs everything in the CRM.
Your rep opens a qualified lead with the research already done.
Three minutes, no human touch, nothing skipped. That’s one workflow.
How we work
Your CRM stays. We build around it.
Diagnose.
We start by looking at where your agency loses the most time and which of those jobs an agent could take over. Then we pick the one or two that will pay for themselves fastest. You get a clear plan with numbers behind it, and it’s yours whether or not you build with us.
Build.
Our technical team works alongside yours. They connect the agents to your CRM and the rest of your tools, keep your data safe, and have a working system live within 90 days.
Run.
Once the agents are doing real work, we set up the checks that keep them accurate and safe. Then you choose: run it yourself in-house, or have us keep running it for you. Either works. The point is a system your agency can keep going without us.
The outcomes
Here’s what changes once the agents are running:
More selling hours per rep, every week, because nobody is feeding the CRM by hand.
Cleaner CRM data, because the system that does the work also does the logging.
Faster quote-to-cash: quotes and contracts in minutes instead of days.
Every lead followed up while it’s still warm, scored and routed the moment it lands.
Marketing output that reaches sales without hand-off lag.
A CRM you can trust
The pipeline number in your meeting is finally the real one.
The agent that does the work also writes the record: every call summarised, every quote logged, every stage moved the moment it moves. Nobody retypes anything, so nothing gets forgotten and nothing gets fat-fingered.
The CRM now matches reality. The forecast you present is the one you’d bet on, and when you ask where a deal stands, the answer is already there, current.
About
One partner for the thinking.
A team for the build.
Chris Airey is your strategic partner on the engagement. He sits with your leadership, surfaces the trade-offs most people work around, and keeps every technology decision tied to what you’re actually trying to achieve. Behind him is a dedicated technical delivery team that builds the systems, quietly and well.
You get the senior judgment of a thinking partner and the delivery muscle of an engineering team, without hiring either one full time.
How we think
Outside-in.
We start from customer impact and work back into your operation, instead of designing out from the org chart.
Facts over hype.
Agentic AI is early and badly oversold. Part of the job is telling you where it isn't ready yet.
Freedom within a frame.
Autonomy is useful right up to the point it isn't. We build the frame first.
A note from Chris
Chris Airey
Most agency owners I meet know their market and work harder than they ever have. The CRM is paid for, the team is good, and the numbers still come in thinner than the effort deserves.
You don’t need another platform. The gap is bandwidth: running every step of every process, every time, without things slipping. That’s exactly what agents are good at, and exactly what your people shouldn’t be spending their hours on.
We design, build and run AI agents that carry that repetitive work from start to finish. I sit with you on the hard calls, and a technical team builds the system behind me. You get working software, and your team gets their hours back.
If that sounds like your agency, it’s worth thirty minutes. No pitch. We’ll look at your workflows and tell you plainly whether an agent can help. If it can’t, you’ll hear that too.
Chris Airey, Squeeze the Juice
Book a fit call
Thirty minutes with Chris. We’ll look at where your GTM is losing time and whether an agent can win it back. No pitch, no obligation.
Bring one workflow that frustrates you. We’ll pressure-test it live.